Principles of Marketing
od Philip Kotler, Philip Kotler, Gary Armstrong z vydavateľstva Pearson Education Limited 2008
Principles of Marketing
od Philip Kotler, Philip Kotler, Gary Armstrong z vydavateľstva Pearson Education Limited 2008
Autor: | Philip Kotler, Philip Kotler, Gary Armstrong |
Vydavateľstvo: | Pearson Education Limited |
Rok vydania: | 2008 |
EAN: | 9781408200421 |
Typ tovaru: | Brožovaná väzba |
Viac o knihe Principles of Marketing (Philip Kotler, Philip Kotler, Gary Armstrong)
Internet Marketing: Strategy, Implementation and Practice, 3/e Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.