Predictably Irrational: The Hidden Forces that Shape Our Decisions
od Dan Ariely z vydavateľstva Harper Collins UK 2009
Predictably Irrational: The Hidden Forces that Shape Our Decisions
od Dan Ariely z vydavateľstva Harper Collins UK 2009
| Autor: | Dan Ariely |
| Vydavateľstvo: | Harper Collins UK |
| Rok vydania: | 2009 |
| EAN: | 9780007256532 |
| Počet strán: | 304 |
| Typ tovaru: | Brožovaná väzba |
Viac o knihe Predictably Irrational: The Hidden Forces that Shape Our Decisions (Dan Ariely)
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is
