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Alchemy

od Rory Sutherland z vydavateľstva WH Allen dot 2021 EN jazyk

Alchemy

od Rory Sutherland z vydavateľstva WH Allen dot 2021 EN jazyk

Autor: Rory Sutherland
Vydavateľstvo: WH Allen
Rok vydania: 2021
EAN: 9780753556528
Počet strán: 384
Typ tovaru: mäkká
Jazyk: en
Rozmery: 198 x 126 mm
Dostupnosť: Vypredané
Bežná cena 12,50 €
-21%
Naša cena 9,86 €

Viac o knihe Alchemy (Rory Sutherland)

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists.He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

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Denník odvážneho bojka 16: Veľká šanca
Udatný ježko od Kristína Baluchová

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Alchemy (Rory Sutherland)