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The Future of Competition: Co-creating Unique Value with Customers

od Prahalad, C. K. z vydavateľstva McGraw-Hill 2004

The Future of Competition: Co-creating Unique Value with Customers

od Prahalad, C. K. z vydavateľstva McGraw-Hill 2004

Autor: Prahalad, C. K.
Vydavateľstvo: McGraw-Hill
Rok vydania: 2004
EAN: 9781578519538
Počet strán: 320
Typ tovaru: Pevná väzba
Dostupnosť: Vypredané
Naša cena 49,22 €
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Viac o knihe The Future of Competition: Co-creating Unique Value with Customers (Prahalad, C. K.)

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can´t satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. This book is about the emerging next practices in value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital

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The Future of Competition: Co-creating Unique Value with Customers (Prahalad, C. K.)