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  Cudzojazyčná literatúra Angličtina Akademická literatúra Marketing, management, ekonomika, financie

Leadership Brand: Developing Customer-focused Leaders to Drive Performance and Build Lasting Value

od Ulrich, D. - Smallwood, N. z vydavateľstva McGraw-Hill 2007

Leadership Brand: Developing Customer-focused Leaders to Drive Performance and Build Lasting Value

od Ulrich, D. - Smallwood, N. z vydavateľstva McGraw-Hill 2007

Autor: Ulrich, D. - Smallwood, N.
Vydavateľstvo: McGraw-Hill
Rok vydania: 2007
EAN: 9781422110300
Počet strán: 304
Typ tovaru: Pevná väzba
Dostupnosť: Vypredané
Naša cena 22,87 €
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Viac o knihe Leadership Brand: Developing Customer-focused Leaders to Drive Performance and Build Lasting Value (Ulrich, D. - Smallwood, N.)

Your company´s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand - a shared identity among your organization´s leaders that differentiates what they can do from what your rivals´ leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms´ investors, customers, and employees - elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm´s leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique - and use your leadership brand to leave rivals far behind.

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Leadership Brand: Developing Customer-focused Leaders to Drive Performance and Build Lasting Value (Ulrich, D. - Smallwood, N.)