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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture

od Shiffman, D. z vydavateľstva Amazon USA dot 2008

The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture

od Shiffman, D. z vydavateľstva Amazon USA dot 2008

Autor: Shiffman, D.
Vydavateľstvo: Amazon USA
Rok vydania: 2008
EAN: 9780979702805
Počet strán: 220
Typ tovaru: Pevná väzba
Dostupnosť: Vypredané
Bežná cena 33,53 €
Zľava: 11%
Naša cena 29,84 €

Viac o knihe The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture (Shiffman, D.)

Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today´s new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won´t automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. Whether you´re a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In The Age of Engage, widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how you can Create persuasive value so that your products stand out in this new era Build trust by reshaping audience interactions Expand social currency and extend your sphere of influence Deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets.

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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture (Shiffman, D.)