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  Cudzojazyčná literatúra Angličtina Akademická literatúra Marketing, management, ekonomika, financie

Crisis Communication: Practical PR Strategies for Reputation Management

od Anthonissen, P. z vydavateľstva Gardners Books Ltd dot 2008

Crisis Communication: Practical PR Strategies for Reputation Management

od Anthonissen, P. z vydavateľstva Gardners Books Ltd dot 2008

Autor: Anthonissen, P.
Vydavateľstvo: Gardners Books Ltd
Rok vydania: 2008
EAN: 9780749454005
Počet strán: 240
Typ tovaru: Pevná väzba
Dostupnosť: Vypredané
Bežná cena 33,60 €
Zľava: 11%
Naša cena 29,90 €
Kúpou tohoto produktu získate 1.71 bodov

Viac o knihe Crisis Communication: Practical PR Strategies for Reputation Management (Anthonissen, P.)

senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. all attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. no company or organisation is immune to crisis. everyday, organisations run the risk of being affected. however, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. crisis communication provides readers with advice on how to limit damage effectively by acting quickly and positively. moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, crisis communication is a thorough guide to help prepare your organisation for any future calamities. including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.

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Crisis Communication: Practical PR Strategies for Reputation Management (Anthonissen, P.)