The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
od Kapferer, J. N. z vydavateľstva Gardners Books Ltd 2008
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
od Kapferer, J. N. z vydavateľstva Gardners Books Ltd 2008
Autor: | Kapferer, J. N. |
Vydavateľstvo: | Gardners Books Ltd |
Rok vydania: | 2008 |
EAN: | 9780749450854 |
Počet strán: | 576 |
Typ tovaru: | Brožovaná väzba |