The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
od Kapferer, J. N. z vydavateľstva Gardners Books Ltd 
2008
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
od Kapferer, J. N. z vydavateľstva Gardners Books Ltd 2008
| Autor: | Kapferer, J. N. |
| Vydavateľstvo: | Gardners Books Ltd |
| Rok vydania: | 2008 |
| EAN: | 9780749450854 |
| Počet strán: | 576 |
| Typ tovaru: | Brožovaná väzba |
