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The Tipping Point (How Little Things Can Make a Big Difference)

od Gladwell, M. z vydavateľstva Little Brown Book Group dot 2002

The Tipping Point (How Little Things Can Make a Big Difference)

od Gladwell, M. z vydavateľstva Little Brown Book Group dot 2002

Autor: Gladwell, M.
Vydavateľstvo: Little Brown Book Group
Rok vydania: 2002
EAN: 9780349113463
Počet strán: 288
Typ tovaru: Brožovaná väzba
Dostupnosť: Vypredané
Bežná cena 13,50 €
Zľava: 26%
Naša cena 9,97 €
Kúpou tohoto produktu získate 0.55 bodov

Viac o knihe The Tipping Point (How Little Things Can Make a Big Difference) (Gladwell, M.)

The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life, writes Malcolm Gladwell, is to think of them as epidemics. Ideas and products and messages and behaviours spread just like viruses do. Although anyone familiar with the theory of mimetics will recognise this concept, Gladwell´s The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanise the forces of resistance so effectively in part because he was what Gladwell calls a Connector: he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere wasn´t just the man with the biggest Rolodex in colonial Boston, he was also a Maven who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you´ve received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

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The Tipping Point (How Little Things Can Make a Big Difference) (Gladwell, M.)