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  Cudzojazyčná literatúra Angličtina Akademická literatúra Marketing, management, ekonomika, financie

Relationship Marketing: Exploring Relational Strategies in Marketing

od Egan, J. z vydavateľstva Pearson Education Limited dot 2008

Relationship Marketing: Exploring Relational Strategies in Marketing

od Egan, J. z vydavateľstva Pearson Education Limited dot 2008

Autor: Egan, J.
Vydavateľstvo: Pearson Education Limited
Rok vydania: 2008
EAN: 9780273713197
Počet strán: 336
Typ tovaru: Brožovaná väzba
Dostupnosť: Vypredané
Bežná cena 60,40 €
Zľava: 11%
Naša cena 53,76 €
Kúpou tohoto produktu získate 3.08 bodov

Viac o knihe Relationship Marketing: Exploring Relational Strategies in Marketing (Egan, J.)

This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as ´marketing´s new paradigm´. New prequel Chapter 1A detailing the progression of marketing beyond the traditional marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point. New end-of-chapter cases on current issues in RM, including client-agency relationships, collaboration and decision-making, and focussing on companies such as BSkyB, More Th>n and Ryanair.

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Relationship Marketing: Exploring Relational Strategies in Marketing (Egan, J.)