Relationship Marketing
od Harwood, T. - Garry, T. - Broderick, A. J. z vydavateľstva McGraw-Hill 2008
Relationship Marketing
od Harwood, T. - Garry, T. - Broderick, A. J. z vydavateľstva McGraw-Hill 2008
| Autor: | Harwood, T. - Garry, T. - Broderick, A. J. |
| Vydavateľstvo: | McGraw-Hill |
| Rok vydania: | 2008 |
| EAN: | 9780077114220 |
| Počet strán: | 264 |
| Typ tovaru: | Brožovaná väzba |
Viac o knihe Relationship Marketing (Harwood, T. - Garry, T. - Broderick, A. J.)
This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.
