Knihy od: Harwood, T. - Garry, T. - Broderick, A. J.
Harwood, T. - Garry, T. - Broderick, A. J. | McGraw-Hill (2008)
This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional...
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